Secret Sauce for Mind-Blowing Marketing? Be Normal.

“I am making TV look like the world looks. Women, people of color, LGBTQ people equal WAY more than 50% of the population. Which means it ain’t out of the ordinary. I am making the world of television look NORMAL.”

~ Shonda Rhimes, American screenwriter, director, and producer

Pew Research Center, “The Demographics of Social Media Users,” 8.19.15. Emphasis mine.
McKinsey and Company, “Why Diversity Matters” 1.15

“Enormous untapped investment opportunity exists for venture capitalists smart enough to look at the numbers and fund women entrepreneurs.”

~ Babson Professor Candida G. Brush

Sources: Nielsen.com, Catalyst.org, Forbes.com, Bloomberg.com
Shondaland’s “How To Get Away With Murder” Cast via Fashion & Style

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Investor, co-founder, c-level entrepreneur. #blacklivesmatter.

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LisaStone

LisaStone

Investor, co-founder, c-level entrepreneur. #blacklivesmatter.

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